Bio

I mainly deal with digital projects, in which I strive to combine design, strategy and creativity, experimenting with new approaches to obtain unique solutions. Being involved from the early stages of the project allows me to carefully analyze objectives and critical issues, in order to come up with coherent and concrete solutions.

I collaborate with people who love and believe in their work, willing to get involved for greater goals. I'm looking for new projects and interesting collaborations: if you have some ideas you want to develop let's have a coffee. But without caffeine, otherwise I can't sleep.

Approach

On every project the starting points are research and dialogue, because I want to understand the goals and objectives the output needs to achieve. I like being able to question everything and not take anything for granted: even the smallest detail can make a difference and be the most effective solution.

I always design things while keeping in mind the people who matter to the product: the ones who will use it, not use it, the ones who will sell it, buy it, love it and hate it. I always prioritize an excellent user experience, created by combining usability, accessibility and performance.

Collaborations

Studio Liz (2018), Iperstudio (2022)

Design

The combination of strategy and creativity is what makes a visual identiy unique, which identifies the brand in an appropriate, distinctive and effective way. I design digital interfaces that narrate concrete realities, in order to get immediately to the heart of the design process: the end user.

  • Web/App Design

  • User Experience & Interface

  • Brand Identity & Logo Design

Code

I began my journey as a WordPress developer during my training years as a designer. Thanks to my curiosity and constant testing myself with new challenges, I learned to develop websites that are optimized in every aspect: performance, accessibility, usability and search engine indexing.

  • Front-end Web Development

  • Custom WordPress Development

  • Landing pages, Email templates

Tools

  • Design: Figma, Adobe XD

  • Code: HTML, CSS/SCSS, JS, PHP

  • Content: Wordpress, Kirby