Bio
I work on digital projects that combine design, strategy and creativity, experimenting with new approaches to achieve unique solutions. Being involved in the early stages of a project allows me to carefully analyse the objectives and critical issues in order to come up with coherent and concrete solutions.
I enjoy working with people who love and believe in their work, and who are willing to work for a greater goal. I'm looking for new projects and interesting collaborations: if you have some ideas you want to develop let's have a coffee. But without caffeine, otherwise I can't sleep.
Approach
Every project starts with research and dialogue, because I want to understand the goals and objectives that the output needs to achieve. I like to challenge everything and take nothing for granted: even the smallest detail can make a difference and be the most effective solution.
I always design with the people who will be affected by the product in mind: those who will use it, those who will not use it, those who will sell it, those who will buy it, those who will love it and those who will hate it. I always prioritise an excellent user experience, created by combining usability, accessibility and performance.
Collaborations
Studio Liz (2018 - Now)
Iperstudio (2022 - Now)
Hello Tomorrow (2022 - Now)
Ensoul (2023 - Now)
Design
The combination of strategy and creativity is what makes a visual identity unique, identifying the brand in an appropriate, distinctive and effective way. I design digital interfaces that narrate concrete realities to get straight to the heart of the design process: the end user.
Web/App Design
User Experience & Interface
Brand Identity & Logo Design
Code
I started my coding journey as a WordPress developer during my training years as a designer. Thanks to my curiosity and constant desire to try new things, I learned how to develop websites that are optimised in every aspect: performance, accessibility, usability and search engine indexing.
Front-end Web Development
Custom WordPress Development
Landing pages, Email templates
Tools
Design: Figma, Adobe XD
Code: HTML, CSS/SCSS, JS, PHP
Content: Wordpress, Kirby